Get your unlimited text plans out, everyone. Have a look at what mobile marketing experts, HipCricket achieved with Power 96 FM in Miami…
More than four million mobile messages were received by Miami, Fla., radio station Power 96 FM (WPOW) in a “High School Spirit†contest with the winning school hosting a concert by Plies, Colby O’Donis and Pleasure P. The promotion, designed and executed by mobile marketing leader HipCricket, also enabled the Beasley Broadcast Group station to nearly double its mobile database.
Each participating high school in Miami-Dade, Broward and Palm Beach counties was assigned a keyword for the 25-day contest that ended in late April. Students and others could text as many times as they wanted to the station’s shortcode. In just over four weeks, Power 96 received 4,161,644 votes via text message. The station also nearly doubled its mobile marketing database, with listeners opting in to receive future promotions from the station. Coral Reef Senior High won the performance by Plies, Colby O’Donis and Pleasure P.
From my feeds Miami radio station gets 4.1 *MILLION* text votes for competition http://tinyurl.com/6p77jo
From my feeds Miami radio station gets 4.1 *MILLION* text votes for competition http://tinyurl.com/6p77jo
impressive, not denying that, but come on, didn't we expect high school kids to get it? i'm dating a high school girl right now from Chicago who is an exchange student here in Finland and we practically live and die by SMS. i love it. older girls still want to do the whole call me every X amount of days thing.
we want pictures and video evidence, Constantine
we want pictures and video evidence, Constantine
impressive, not denying that, but come on, didn't we expect high school kids to get it? i'm dating a high school girl right now from Chicago who is an exchange student here in Finland and we practically live and die by SMS. i love it. older girls still want to do the whole call me every X amount of days thing.
we want pictures and video evidence, Constantine