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Vehicle registration text service goes live in UK

I just picked up the news about Txt2Reg launching here in the UK. I’m sure I’ve seen a similar concept a while back. Anyway, here’s what the website asks on it’s frontpage:

Ever spotted someone in a car you fancied meeting or chatting to?

Our new mobile text service will now give you the chance to contact that person!

Simply register your vehicle for just £1.50 and you are ready to send messages to any car and to receive FREE messages sent to your car!! Registration and use is easy, just follow these simple steps

The only flaw in the plan is that the other person — the blonde in the Porsche that you’re trying to contact — has to have registered her registration plate with Txt2Reg as well, in order to receive your message.

This could well be a significant issue, particularly if a truck driver from Wigan spots said blonde and registers his phone with her registration plate.

If it garners widespread attention, this could become a popular service. There’s quite a lot of possible complications though.

8 COMMENTS

  1. Classic start-up / critical mass dilemma here. The service is absolutely no use until Txt2Reg get a significant proportion of the UK registrations mapped against mobile phones – and I just do not see an easy way of doing that!

  2. I think the Sun did a promotion for this about three years ago, looked really fun, but I don't think they still do it!

  3. Sawyou was a similar concept that fell on it's arse through lack of take-up a few years ago. They morphed into the weemee people after that: the weemee was originally supposed to give an indication of what you looked like so that, along with a list of places you frequented, you could be matched up with folk who'd seen you.

  4. Sawyou was a similar concept that fell on it's arse through lack of take-up a few years ago. They morphed into the weemee people after that: the weemee was originally supposed to give an indication of what you looked like so that, along with a list of places you frequented, you could be matched up with folk who'd seen you.

  5. Sawyou was a similar concept that fell on it's arse through lack of take-up a few years ago. They morphed into the weemee people after that: the weemee was originally supposed to give an indication of what you looked like so that, along with a list of places you frequented, you could be matched up with folk who'd seen you.

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