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WIN Plc expands into Greece and is live today

If you’ve been looking nervously at Greece over the past few years, wondering when their mobile industry would evolve a little to make it relevant for your services, now is the time to look again.

With mobile penetration approaching 140% and, roughly x3 more mobile traffic than any other European territory (so reports WIN Plc), the country represents an untapped market.

But, previously, it’s been quite an arse to work there. Subscription-based services, the jewel in the crown of many a mobile entrepreneur, were nigh-on-impossible to implement previously — because billing was always, always mobile originated (MO). You had to wait until the customer sent you a text before you could bill them. Not good. Not good if I want the weather delivered to me every morning by text.

That’s all changed though. Mobile Terminated (MT) billing is now live and WIN Plc could well be your supplier of choice for Greece. They’ve opened an office there and now have local knowledge and a heckuvalot of media contacts should you require them.

The person to talk to at WIN Plc Greece is Kerstin Trikalitis. Kerstin has been overseeing some impressive results from WIN’s customers already operating in Greece with many already exceeding their KPIs. Music to everyone’s ears, eh?

Let’s hear from Kerstin:

“We love our mobiles in Greece, believe me it’s hard to get us off them. Our obsession is something WIN clients are already reaping benefits from. Early reports suggest high growth curves for the first wave of companies using us to deliver subscription based services; and we’re expecting a lot more enquiries in the months and year to come.”

And what’s Graham Rivers, CEO of WIN, thinking?

“To remain competitive in this business you’ve got to see things from the eyes of your customer. International development is a must and we need to make it easy for them. The Greek market is a big opportunity for our customers to increase their revenue; most people in Greece have more than one phone and they have a ferocious appetite for content. In fact, Greece is such a prime market that I wouldn’t be surprised if some of our competitors start using us for connectivity in the interim.”

Indeed. Have you thought about Greece recently? Got anything live there yet?

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “WIN Plc expands into Greece and is live today”

Hello came across this article yesterday, surprised Kerstin did not supply info on her company in
South Africa Imako Interactive which she sold to WIN

Kerstin Trikalitis – MD WIN SA

Kerstin Trikalitis is the Managing Director of WIN S.A. In her current role she is responsible for South Eastern and Central Eastern Europe (SEE and CEE). Since the beginning of her assignment she increased gross margin by 320% and operating profit by almost 650%. She managed to position WIN S.A. as one of the market leaders in mobile marketing in the region. Before her current assignment, Kerstin was the Managing Director of Imako Interactive which she successfully turned around from a loss making web developer into a profitable mobile marketing and content provider. In 2005 she sold Imako Interactive to WIN plc, thus creating WIN S.A. Before moving to Athens in 2001, she has worked as a Senior Consultant with Blue C and as a Brand Manager with Unilever in Vienna, Austria.

Kerstin holds a Masters Degree in Business Administration from the Vienna University of Economics & Business Administration and a CEMS Master from ESADE in Barcelona. She has been a Keynote Speaker on numerous international conferences in the mobile industry over the past 5 years. She is half Danish, half Greek, was brought up in Vienna, currently lives in Athens and speaks six languages.

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Hello came across this article yesterday, surprised Kerstin did not supply info on her company in
South Africa Imako Interactive which she sold to WIN

Kerstin Trikalitis – MD WIN SA

Kerstin Trikalitis is the Managing Director of WIN S.A. In her current role she is responsible for South Eastern and Central Eastern Europe (SEE and CEE). Since the beginning of her assignment she increased gross margin by 320% and operating profit by almost 650%. She managed to position WIN S.A. as one of the market leaders in mobile marketing in the region. Before her current assignment, Kerstin was the Managing Director of Imako Interactive which she successfully turned around from a loss making web developer into a profitable mobile marketing and content provider. In 2005 she sold Imako Interactive to WIN plc, thus creating WIN S.A. Before moving to Athens in 2001, she has worked as a Senior Consultant with Blue C and as a Brand Manager with Unilever in Vienna, Austria.

Kerstin holds a Masters Degree in Business Administration from the Vienna University of Economics & Business Administration and a CEMS Master from ESADE in Barcelona. She has been a Keynote Speaker on numerous international conferences in the mobile industry over the past 5 years. She is half Danish, half Greek, was brought up in Vienna, currently lives in Athens and speaks six languages.

Close Window

Hello came across this article yesterday, surprised Kerstin did not supply info on her company in
South Africa Imako Interactive which she sold to WIN

Kerstin Trikalitis – MD WIN SA

Kerstin Trikalitis is the Managing Director of WIN S.A. In her current role she is responsible for South Eastern and Central Eastern Europe (SEE and CEE). Since the beginning of her assignment she increased gross margin by 320% and operating profit by almost 650%. She managed to position WIN S.A. as one of the market leaders in mobile marketing in the region. Before her current assignment, Kerstin was the Managing Director of Imako Interactive which she successfully turned around from a loss making web developer into a profitable mobile marketing and content provider. In 2005 she sold Imako Interactive to WIN plc, thus creating WIN S.A. Before moving to Athens in 2001, she has worked as a Senior Consultant with Blue C and as a Brand Manager with Unilever in Vienna, Austria.

Kerstin holds a Masters Degree in Business Administration from the Vienna University of Economics & Business Administration and a CEMS Master from ESADE in Barcelona. She has been a Keynote Speaker on numerous international conferences in the mobile industry over the past 5 years. She is half Danish, half Greek, was brought up in Vienna, currently lives in Athens and speaks six languages.

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