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Ever since my dad brought home an...

What’s the best way of buying a phone today?

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MWC: What device highlights did you miss?

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Man Booker Prize flogs books over mobile

If you’re a bit of a book buff, you’ll soon be able to have a gander at the Man Booker Prize shortlist on your mobile. The Prize has teamed up with GoSpoken to make extracts from the soon-to-be-announced shortlist available by mobile.

Once the shortlist is published next month, Booker fans can SMS a shortcode to get an extract of the book either as text or as an audio clip. If they like the book, they can then order it from their mobile and get the full version either sent to them in the post or download the complete audio book, with the price charged to the user’s phone bill. Sounds like a nice, simple example of how good mobile commerce can work.

3 COMMENTS

  1. I like the concept behind the platform. Simple yet very practical. I'm sure that there are tons of other media who will go after this strategy.

  2. I like the concept behind the platform. Simple yet very practical. I'm sure that there are tons of other media who will go after this strategy.

  3. I like the concept behind the platform. Simple yet very practical. I'm sure that there are tons of other media who will go after this strategy.

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