I thought ROK was a mobile TV company. The future didn’t look that good for mobile TV. They managed, by hook or by crook, to get a wickedly good valuation when they floated last year. A billion dollars, if memory serves.
I’m bothered immensely by what seems to me to be total lack of focus.
I’m guilty of that, now and again, myself. But it’s not a trait you expect in a billion dollar company.
I’ve just had a note in from ROK telling me they’ve … well, actually, here is the text:
ROK Entertainment Group (OTCBB: ROKE), the global mobile entertainment company, and YuuZoo Corporation, the global mobile media group, have today announced the formation of a Joint Venture to market ROK’s recently announced mobile push email solution.
I sat reading this getting confused.
So who’s done what? ROK, apparently, has a recently announced mobile push email solution. But that looks like it’s YuuZoo’s solution.
Which is now, after a joint-venture, ROK’s email solution?
Suspend your disbelief for a moment. Let’s have another interesting quote from the release.
In soft-launch for the past six weeks and available for free online at www.yuurok.com/web or from mobile phones at www.yuurok.com , YuuROK, has already generated over 100,000 users through marketing by YuuZoo.
Right so the joint venture is callde YuuROK. And it’s already got 100k users? Hmm. Ok, another quote.
YuuROK push email provides a unique email account and also lets users add their existing email addresses into one place on their mobile. Users receive notifications from any of their email accounts that an email has been received, which they can read and reply to, seamlessly, from their mobile phone.
The YuuROK mobile push email service is compatible with all WAP-enabled handsets and, being advertising-supported, is entirely free to use providing the user has a data package in their mobile tariff.
Right, I like the concept. I like it better from the likes of momail.co.uk.
Ok, back to the all-over-the-place-ROK.
What happened to the mobile TV stuff? Is it making sufficient cash yet?
And what about ROKTalk, the genius mobile-conferencing service that, with a fair wind, looked like it could justify ROK’s billion dollar valuation? They were apparently doing a deal with China Mobile. Flash in the pan? We’ve heard F-all from them on that.
Perhaps I’m getting the wrong end of the stick. Maybe, like Iridium, they’re in rude health.
But to me, it seems ROK is all over the shop buying up and acquiring the-next-big-thing and actually going nowhere. Happy to be corrected.
It's always good to get a mention, Ewan, but – as invited – allow me to correct a couple of points.
While ROK is probably best known for our streamed mobile TV service, we are, in fact, a mobile entertainment group with a large and growing portfolio of mobile services, applications and technologies which we are busy deploying to our partner operators and handset manufacturers worldwide.
We are far from being 'all over the place' with our acqusition, development and deployment strategy, Ewan.
From on-demand mobile TV streamed over 2.5G, 3G and Wi-Fi, through to push email services, SMS Q&A services and ad-hoc conference-calling applications, amongst others, we aim to offer our partner Mobile Operators and Handset Manufacturers a broad range of interesting, saleable and useful revenue-generating services.
Our free mobile push email service is one such product.
Always up for a dialogue — thanks for taking the time to post, Bruce!
For those that havnt worked it out yet Rok are the experts at smoke and mirrors to reach their own aim of earning lots of money but bugger the real cash results!
Hey…..does anyone know if i need to have a mobile tariff to receive email notification via sms ? i mean, what i get email notification is that sms or the whole of email itself ? what i am after is just to get notification of arrival of new email via sms. i do not want to read or send from within my handset, that means i am not willing to start mobile data plan. Is it possible ?
Hi Bruce
do u know if i need to have a mobile tariff to receive email notification via sms ? i mean, what i get email notification is that sms or the whole of email itself ? what i am after is just to get notification of arrival of new email via sms. i do not want to read or send from within my handset, that means i am not willing to start mobile data plan. Is it possible ?
Any idea what is happening? The share price is all over the place, Alexander has left, they are closing bits of their operation down and now they cannot fie their quarterly report to the SEC because they cannot afford to prepare it.
I would be interested in news and views.
Any idea what is happening? The share price is all over the place, Alexander has left, they are closing bits of their operation down and now they cannot file their quarterly report to the SEC because they cannot afford to prepare it.
I would be interested in news and views.
Any idea what is happening? The share price is all over the place, Alexander has left, they are closing bits of their operation down and now they cannot file their quarterly report to the SEC because they cannot afford to prepare it.
I would be interested in news and views.