Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

The new mJelly Directory

Hi this is James Coops from mjelly, we’ve just launched a new directory of mobile sites and apps and the good folks at Mobile Industry Review have kindly asked us to do a weekly post highlighting some of the amazing new mobile stuff that we are finding out there.  We’ll be focusing on the so-called mobile 2.0 apps and mobile sites, which combine mobility with some kind of social element, as these are generally the most exciting.

Each week we’ll be showcasing a different site or application for you to check out, either because its innovative in some way, has been very successful or it’s the sort of thing you might want to download or bookmark on your mobile.

To kick off, our mobile 2.0 service this week is Peperonity.

Photobucket

What is it?

Peperonity is a mobile site builder and community that lets the user create a mobile web site with text, images, files and interactive elements like a guestbook, voting and messaging.  The site is a bit like a hybrid of livejournal and myspace on mobile that makes it really easy to create a website through your phone as a personal page or in an area of interest.  There are also some central community services including a super-busy forum, live chat rooms, a media gallery and so on.  Whilst Peperonity is most definitely “mobile 2.0” it was actually founded way back in 2001 and survived the mobile internet nuclear winter of 2001-7 without taking any VC funding.

Screenshot0193

Why is it interesting?

To be fair, most Mobile Industry Review readers are probably not the target users for Peperonity, which  mainly attracts a younger audience, particularly in the hyper-growth mobile markets like South Africa and India.  However, the site is worth getting to know if you’re in the mobile biz, based on the huge traction that it has achieved.

Pepperonity has the kind of mobile traffic that a lot of big media companies can only dream of, and is claiming over 400m page views a month, over 5 million personal pages have been created on the site and there are now over a million registered users.  (Source: Wap Review).  As a result it is one of the biggest, if not THE biggest driver of inventory on the admob mobile ad network and is rumoured to have a minimum guarantee deal on ad space for over a million US dollars a year.

Despite all this Peperonity has a fairly low profile, even within the mobile industry, and deserves to be more widely known, given that it’s a real benchmark for anyone looking to build a successful mobile internet site.

That’s all for now – see you next week for another mobile 2.0 service 🙂

You can find Peperonity on on mjelly, which is a directory of mobile things at mjelly.com on your PC and m.mjelly.com on mobile

5 COMMENTS

  1. Just went for a quick look at this and was seriously unimpressed… at a glance, it looks like the vast majority of those 5 million 'personal' pages might be crappy porn and/or dating sites. Check out the Site Of The Week archives for a taste of their 'best' content:
    http://peperonity.com/servlet/wwwme?act=8735-58

    (warning: not entirely work-safe – lots of bikini shots and so on)

  2. Hi Denny – yeah a lot of their content is very low quality but not all of it. It's a bit like wordpress – in terms of volume the vast majority is total rubbish but there's also some good stuff.

  3. Hi Denny – yeah a lot of their content is very low quality but not all of it. It's a bit like wordpress – in terms of volume the vast majority is total rubbish but there's also some good stuff.

  4. Just went for a quick look at this and was seriously unimpressed… at a glance, it looks like the vast majority of those 5 million 'personal' pages might be crappy porn and/or dating sites. Check out the Site Of The Week archives for a taste of their 'best' content:
    http://peperonity.com/servlet/wwwme?act=8735-58

    (warning: not entirely work-safe – lots of bikini shots and so on)

  5. Hi Denny – yeah a lot of their content is very low quality but not all of it. It's a bit like wordpress – in terms of volume the vast majority is total rubbish but there's also some good stuff.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...