3UK launches advertising on it’s mobile broadband dashboard

If you’re a 3UK customer, and you’ve got the latest version of their mobile broadband dashboard running, you’ll shortly be seeing some modifications in the form of advertising.

Way back when, 3 completely surprised the other operators with the success of it’s tenner-a-month deal for mobile broadband (including a dongle on a 12 month contract). The dongles FLEW off the shelves and ever since then, 3 have never looked back.

But with more than a million mobile broadband users, that’s actually a rather ripe audience. Indeed the 3 mobile broadband dashbord receives 30 million impressions a month.

Brands have been clamouring to get stuck in — and the first to do a deal is Yell UK.

Here’s a screenshot:

Nifty, eh?

Brands will need to be quick. It’s a super opportunity to hit users when they’re a) connected to the internet and b) able to click to buy/view. 3’s sister network in Austria has already been doing this for a little while with brands such as VW, Suzuki, Kia, Peugeot, Mazda, Honda and Land Rover. And they’ve been seeing click-through rates of up to 6%. Absolutely shockingly good compared to the industry average of … let’s be honest, next to nothing.

So 3UK is on the hunt for a set of exclusive partners who will each receive in the region of 1-3m impressions a month. So if you’re interested, the chap you need to speak to is Neil Andrews, Head of Advertising at 3.

And for the mobile ad agencies reading, seriously get stuck into 3 and add them to your inventory options for your clients.