In this week’s newsletter, I explored a few elements of the future of mobile shopping and discussed — with a few examples — how I was using mobile to transact products and services.
At the end of the editorial I put up a link to a quick form asking what kinds of products and services readers bought via their mobiles. I also asked what the most expensive item was that they’d bought.
Goodness me there have been some terrific examples. One chap bought a car! *On his phone!*
I’ll be writing up the feedback shortly. If you’d like to contribute, the link is at the bottom of the newsletter editorial (it should be languishing in your inbox from around 10pm last night).
Posted via email from MIR Live
Where's the newsletter–or a link to it??
Miles it's first published by email — it should be on the site in the next two weeks or so.
I can understand finalising a transaction to buy a car (e.g. get an eBay outbid alert, increase bid using phone, win car) but as an end-to-end comparison / analysis tool to buy a car? Just can't see it, unless you know *exactly* what you want.
Historically you could say using mobile commerce for massive purchase amounts has been around since day 1 of mobile – I'm sure some of the very first mobile calls must have been from country estates to Southerbys to bid on Picassos and such.
I think you should only look at purchases that were 100% instigated *and* completed on mobile, without other human or PC intervention. Data or SMS to a machine only.
Otherwise all sorts of spurious “I bought my house on my mobile” stories become valid. Just because you told your agent to proceed with the transaction come exchange contract day.
/m