Vodafone Shop Guys: Don’t do Vodafone 360; Wait for the iPhone

Vodafone Shop, Chiswick High Road

Yeah, sorry. I waited a few days before publishing this. I still can’t believe the reality that is Vodafone 360 and how… well… how badly it’s been delivered to market.

I popped into four different Vodafone stores over the weekend — I won’t say which ones — and I innocently enquired as to the Samsung H1.

I wanted to test the sales reaction to a customer enquiring about the H1 and the iPhone. The stores I visited, all in London, will obviously have had Samsung H1s in stock, so I wanted to see how the sales person would react. Would they aim to push the H1 more — since it was in stock and they could theoretically complete the sale immediately? Or would they have another opinion such as the soon-to-launch iPhone?

Here was my opening gambit to each of the Vodafone sales people I encountered:

“I was thinking about getting a Samsung H1 [the official 360 flagship device], or maybe an iPhone?”

Their responses were universal along these lines:

“Definitely not. Wait for the iPhone. In fact, you can pre-order one today?”


You can find out more about Vodafone 360 right here:

I should point out that 360 isn’t dead to me. It’s not entirely rubbish either, especially given the fact that many of the features I’ve got severe problems with can be upgraded over-the-air. I hope the team get a handle on it soon.

Incidentally, a good colleague of mine wanted to point out that Vodafone are the only UK network that will offer you a VAG — a “Vodafone Access Gateway” — to help boost poor signals in your home (or, theoretically, your office). If you phone up citing signal problems (and you’re a contract customer), chances are Vodafone will offer you one of these free of charge. Otherwise they’re five quid a month. More information here.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “Vodafone Shop Guys: Don’t do Vodafone 360; Wait for the iPhone”

Vodafone 360 is a product which had been rushed to market prematurely. Yes it's pitch to the public was poor, Yes it requires many improvements as do many products upon initial launch, Yes the guys in a Vodafone store are likely iPhone fanboys such as yourself BUT lets not forget something here. Vodafone have attempted to do something which no other UK carrier has done or AFAIK are attempting to do.

They launched at a critical period and are now in a position to gain value customer feedback…be it predominately negative. Without that critical customer feedback 360 cannot hope to improve.

Your homepage seems full of 360 coverage….sorry should I say bashing, not that I disagree with the articles published but lets be clear – none of your other UK darlings have anything close to 360.

…and until they do, I guess all you got to pick on is the big bad boy Vodafone….good luck.

As contractor I worked a while in Vodafone.
The real problem is that you cannot do something like that on contractors alone, and there is no technical career path in Vodafone (neither in O2 AFAIK).

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