Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

Barclaycard’s Rollercoaster Extreme iPhone game coming soon

Barclaycard have done it again! Do you remember the Barclaycard Waterslide Extreme game (iTunes link)? It easily became one of the most successful branded free apps hitting over 12 million downloads (to date) and earning the coveted #1 spot in 57 countries. Next up from Barclaycard is Rollercoaster Extreme. The concept being to ‘ride’ the rollercoaster and collect points and beating the clock. Perfect causal gaming for the commute. Heh.

This is a super example of the the branded game being used to astonishing effect to propel a brand into the minds of a target audience. It makes a lot of sense since everyone with an iPhone is pre-qualified to be of some relevance to the company since you’ve probably had to commit to a long and expensive contract.

If you’d like to have a look at how the app looks, you can see a preview here:

Rollercoaster Extreme is coming soon.

Here’s a reminder of what Waterslide Extreme looked like:

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...