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Tesco Mobile: A new phone every year

This is a rather alluring message for those in Tesco Mobile’s target demographic, harking back to the good-old-days when mobile operator Finance Directors were a lot more liberal with their subsidy budget. There are many, many people who still can’t stand the thought of an 18-month or 24-month commitment, despite the fact that almost every advert now is priced on the basis of a 24-month deal. It’s still quite a bitter pill for many to swallow. Indeed many phones in the UK are simply ‘unavailable’ on 12-month deals. I suspect that the Tesco 12-month contract will feature what we’d consider as rather limited devices that aren’t compatible with an uber-geek lifestyle. Still, a good reminder for the target demographic… And a nice memory for the rest of us tied into multi-year deals. It could be worse. We could live in Canada where they make you sign-up to three-year deals.

Posted via email from MIR Live

6 COMMENTS

  1. iPhone 16GB White
    12 month contract

    * Handset price: £320.00
    * £20 Tariff 12 Month iPhone Contract (250 minutes, unlimited texts and 1 GByte data)

    Terms apply

    From the Tesco site, i do remember those great 12 month contracts from when i first got my Nokia 7650! those were the days

  2. I tried very hard for a 12 month contract,

    Orange would only sell me a Blackberry on an 18 month contract.

    It has a 12 month warranty

    The trackball has gone.

    I'll get something that works in September.

  3. I suspect that the Tesco 12-month contract will feature what we’d consider as rather limited devices that aren’t compatible with an uber-geek lifestyle.
    ——-
    That's true. Even the mid-range Nokia X6 I wanted to get wasn't available on a 12 monther. Not “free” anyway….

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