During a walkabout of the Uplinq Soutions Showcase floor, I bumped into Cheryl Goodman, Director of Marketing for Qualcomm’s Mirasol screen display technology. I asked if she’d be keen to show us a demonstration on camera and she readily agreed.
The technology is phenomenal. It has super-low power requirements and looks utterly amazing. Although it’s already in-market in many devices on a small scale, we should expect to see it integrated into some larger (and rather well known) consumer devices toward the end of the year. Mirasol technology is based on what’s known as ‘biomimicry’ — that is, it mimics features found in nature to display the colours you see.
Ok, over to Cheryl for more information…
Well, the technology may be cool but we HAVE to look at this from a consumer's point of view. And what I see is seriously sloooooow screen update rates, poor colour quality, poor resolution and so on. As a consumer yes I am actually willing to sacrifice a third of my device battery life in return for the quality of any decent AMOLED or the like. Sorry Qualcomm, but there it is…