It’s been a while since I’ve seen Sprint playing a leading role in a key product announcement — so I’m delighted to read that RIM will launch the 4G PlayBook with the operator in the summertime. There’s more detail over at Mobile Marketing magazine.
I’m sure we’ll be hearing a lot more news about the PlayBook soon.
Can this be correct? Playbook not to have access to native email? No access to Calendar, Contacts and Memos unless tethered?:
“Current Analysis analysts Avi Greengart and Meredith Eitt in a recent report lambasted RIM’s PlayBook strategy, noting the tablet requires a tethered BlackBerry phone for access to native email and PIM data. “Since the first thing that any prospective buyer will do with something called a ‘BlackBerry’ is check out its email client, it is astonishing that RIM would go this route,” the analysts wrote. “Calendar, contacts and memos are also MIA unless the customer has a BlackBerry, too. By creating the PlayBook as a companion device rather than fully functional on its own, RIM is not only dramatically limiting sales to existing BlackBerry customers, it also means that RIM cannot use the PlayBook to bring people to the brand.”
This sort of gives other tablets like the iPad a leg up, doesn’t it?
Giff
Very very interesting…