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Is this an Everything Everywhere shop? Or a co-branded shop?

In Bracknell this weekend I came across this shop — I’m not quite sure if it’s an Everything Everywhere shop.

I was under the impression those were branded differently. This place just had the two operator logos and inside the shop was roughly split in two with T-Mobile on the left and Orange on the right.

Whatever the actual branding I think this approach does work. It didn’t seem to bother the consumers walking in and out. The company has done enough advertising to explain that both brands are now ‘cooperating’.

When you see both brands integrated into one store you can certainly recognise the financial savings that could be made across the country’s High Streets if the company can reduce presence to just one store per area, rather than two.

What does interest me is that if I was to walk into the shop, which network would I join? What would the sales folk advise? Do I get an iPhone from Orange or from T-Mobile? Of course they’re the same thing nowadays (almost) so how would I make the determination? And can I ‘churn’ from Orange to T-Mobile in-store? 😉 That must be at least theoretically possible!

I haven’t shopped at any of these integrated stores yet — have you?

1 COMMENT

  1. as it stands right now, i would say get the iphone from t-mobile. why? cos they have only merged 2G networks so far and as orange coverage is just crap. T-Mobile’s would be much better! but then depends which Brand’s 3G coverage is better for you. I find pricing is very similar now.
    and on the signing i thought they were putting “everything everywhere” up, with orange & T underneath. I dont think they’re making this one brand under one comapny very clear for us

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