I like the way this advert from Amazon speaks directly to me. Valentine’s Day? Nice reminder. Gift? Yeah I need to think about that. Oh, a Kindle? Good idea! I like buying technology. That said my wife already uses the Kindle app on her iPhone. But maybe she needs a stand-alone device? It’s better than flowers…
Posted via email from MIR Live
Why can’t flowers also be a gift with a kindle?? I’m a florist trying to survive in this economy & these kind of comments are detrimental to our industry. Don’t think I’ll be buying one after reading that!
I think they both have different offerings — although I suspect the ROI methodology differs dramatically depending on perspective
[…] most recent newsletter mailing. It echoes the message that Amazon has been advertising recently (see my post from last week) and it’s a compelling story. For anyone who can afford to spend £399 on an iPad on a whim […]