Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

Freephone cross network voice shortcodes: Not so fast!

You could be forgiven for assuming after the recent announcement from MIG, that free or zero-rated voice shortcodes are now fully available in the UK. At least, that’s what I thought when I read MIG’s news (which we featured on our press release news site, Mobile News Today).

Alas I hear from various sources in the industry that Everything Everywhere is not yet able to support this functionality fully (e.g. It’s completely unavailable on T-Mobile at the moment).

I think that’s a killer, at the moment: You can hardly consider “cross network” to mean everything except T-Mobile. MIG, it seems, jumped the gun!

When cross network voice shortcodes are finally here, though, it’s going to be brilliant. Brands will be able to offer their consumers the ability to call them on a free shortcode that won’t end up costing them £0.70 per minute.

But standby — hopefully we should see full cross network support sometime in this quarter!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...