[ Direct MP3 download – 8MB ]
Recorded at MEF Americas 2011 in Miami, Ben interviews Neil Stiles, president of the Variety Group, on producing content for a ‘multi-screen world’. They discuss:
- Customising content for mobile platforms.
- Traditional media companies’ delusion that mobile will make their old content pay.
- Opportunities for innovation
- The importance of focusing on content, not technology.