In case of Emergency, scroll half way down my phone book and look for some stupid ICE entry

Who thought it would be a good idea to tell people to put an ‘ICE’ entry in their mobile phonebooks?

After Ed’s explanation, I remember the whole ICE thing now. In particular, I remember thinking this was a great concept but a monumentally stupid implementation.

If you’re found by a paramedic, face down in the gutter outside your local phone shop after a particularly harrowing upgrade experience (“You mean it’s STILL 35p a minute to call another mobile? Even when I’m paying you over 100 quid a month?”), then it makes sense that this paramedic, or a kind nurse at the hospital, can find an emergency number to call on your behalf.

Whatever posessed the originator of the ‘ICE’ (“Incase of Emergency”) to come up with that name so you have to scroll ALL the way down to I?

Shouldn’t the entry be termed something like ‘0HELP’ or ‘0Emergency’? So that it’s ALWAYS the first entry a panicked ambulance person is going to find?