o2 offering free engraving of handsets; massages, ANYTHING to get you to buy a product

Link:
O2 offers to scratch mobile phones | The Register

O2 are offering free etching of logos and pictures onto mobile phone handsets, at the Blue Room in their flagship store at 368 Oxford Street (London). O2 customers are invited in to take a break from the horrors of Christmas shopping and enjoy a back massage and some free internet access too.

Dunno why they’re bothering offering free internet access in store when they routinely whack their customers for 3 a meg.