I went to see Casino Royale this evening and apart from the scene with the rope, the bottomless chair and some ‘rendition’, rather enjoyed the whole escapade.
I don’t recall ever noticing what phone James Bond used before. I remember that in previous movies, he controlled his swanky BMW with a Nokia Communicator but somehow, I didn’t feel that counted as a ‘proper’ phone.
This movie is ALLLLLL about the K800. It’s absolutely everywhere — that, and the M600i (or possibly the W950i). Of course, this being Bond, he doesn’t ponce about with your common-or-garden ‘could have bought this in Carphone Warehouse’ K800. No. He’s got himself a different coloured K800. Silvery white.
So’s she. The girl who works for the Treasury, his love interest, flounces around with the M600… not in black/brown, but in a rather fetching white.
You can get yourself a limited edition James Bond K800 (or K790i) if you look about.
Nice one Sony Ericsson. Excellent use of brand integration.
Update: For a bit more on branding, check out Strategic Name Development’s blog on the subject.
The phone he controlled the BMW with was an Ericsson, based on the r320 model.
They weren’t all Sony Ericssons in the film – during the opening scene in Uganda, Mr. White makes a call with an Iridium satellite phone made by Motorola. For some reason they don’t seem to be releasing a special edition 9505 to cash in on this appearance, though.
Heh, excellent Alex!
can you get hold of the ‘special james bond content’ anywhere else for your k800? ive got one.. but i want the themes and all that jazz .. email me on george_skateboarderdude@hotmail.com if i find it anywehre
I wrote a theme for k800i.
You can download it here:
http://gallery.mobile9.com/f/69987/
The R320 has now been discontinued. A great substitute is the Ericsson R520m which has all the same features as the R320 like a large screen and WAP, but also has many more additions.
Regards
A