Answer: When you're sitting in the back of an Uber and you need reliable mobile signal.
Sad, isn't it, dear reader?
Travel all around the world and find relentlessly reliable 5G speeds all over the place, then fly back into the UK and spend a good 30 minutes wondering why everything doesn't work, keeps crashing or can't handle your operating demands.
Shortly before I began my FinTech & Banking Tour around the GCC, I popped into the Apple AppStore and searched ‘eSim’.
I wondered if someone had easily sorted the roaming-in-a-random-country problem and made it stupid-simple...
I am delighting in the fact that I am able to write again - mostly over at FinTech Profile or LinkedIn - as I have a bit more time on my hands after completing my recent transformation role in Oman.
Above is a screenshot of the email that arrived in my inbox a few minutes ago from Samsung.
"S23?" I thought to myself, "Haven't I already got that?"
I then looked a the image and thought, "Yeah... weird... why are they suggesting I buy it again?"
Then I lifted my Samsung and looked at the cameras. Then I looked at the photo. The same.
Or is it?
Don't I already have a 'head-spinning...
Now then, now then, this is interesting.
Long suffering readers of this blog will recall that I have, on occasion, been banging on about the possibilities of subscription.
It is therefore rather exciting...