Orange has launched its unmetered-mobile-data tariff for the UK – but unexpectedly capped it at 30MB a month. The tariff is available to pre-paid as well as contract customers, and costs a fiver for evening and weekend use, or £8 for anytime unmetered data access. Only it’s not as unmetered as one might hope.
When will the madness stop? The redefining of the word ‘unlimited’ started with broadband providers, and seems to have now spread to the world of mobile. The Advertising Standards Authority (ASA), the UK’s watchdog that supposedly stops false claims in ads, is quite happy to sit back and let this happen.
Watch this space, as rumours are abound the industry is about to change the definition of the word ‘free’ to mean something that costs money. It’s nothing that an asterisk and a bit of small print can’t handle..