Children In Need (wikipedia reference), the annual British charity event aimed at helping out Children, is the focus of one of the UK’s biggest messaging aggregators, MX Telecom, and the UK’s most progressive MN(V)O, 3UK.
They’ve both collaborated to launch a mobile donation service for 3UK users, enabling one-click donation. There’s no financial gain either, no 40% cut — the entire cash donation is sent directly to the charity. Nice.
Here’s some more details (other Charities take note, might be worth a chat with 3UK and MX):
3, the mobile media company is collaborating with MX Telecom to provide a mobile donation service for its users to donate directly to the BBC’s Children In Need 2007 Appeal.
A section of 3’s Planet3 Portal will be dedicated to BBC Children In Need, allowing 3’s customers to donate with the touch of a button.
“By giving customers a simple way to donate, 3 is using its 3G internet service to help raise as much money as possible,Ã¢â‚¬Â said Mark Williamson, Head of Internet Products at 3 UK. ‘We’re hopeful a sizeable portion of our customer base will play a part in making this year’s BBC Children In Need Appeal the biggest yet”.
Working in partnership, MX Telecom and 3 have made the donation process simple and effective, delivering the entire donation amount to BBC Children In Need with no financial gain to either company.
The MX Telecom developed donation system also allows for Gift Aid, adding an extra 28% of the donated amount to the total received by BBC Children In Need.
Mark Fitzgerald, Managing Director of MX Telecom commented: “We’re delighted MX Telecom’s technology is providing the most cost effective way of donating to the BBC Children In Need Appeal. It’s also positive that the platform will enable BBC Children In Need to appeal to a broader audience.Ã¢â‚¬Â