Link: BBC caps call costs at 15p as contests return after scandals | Media | The Guardian
The BBC is to introduce a cap on the cost of calling premium phone lines as it prepares to reintroduce two of its most popular competitions, it announced yesterday.
From this week, calls to BBC programmes using premium call lines will be capped at 15p, though exceptions will be granted to shows directly related to a charity appeal, such as Children in Need.
This makes a lot of sense I think. I’m pleased to see the BBC re-introducing interactive competitions via phone and I think the 15p cap will be reasonably well received from the public.
Setting aside the obvious cost implications, I wonder what the difference would be in take-up if the BBC introduced 0800 free calls for their competitions, instead of premium rate? 10% increase? 50%?
Related Posts
On this day- T-Mobile UK to launch Nokia N95 in January. OOOOH baby! - 2006
- Mobile users New Year's performance expectations: Networks Can't Cope - 2006
- SMS New Year's greetings & the cost - 2006
- GreetingsBySMS.com launches ad-funded web SMS gateway - 2006
- Smart arse Indian Operators turned off delivery reports last year to ease load - 2006
Whatleydude on 
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks
(Trackback URL)