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Virgin Mobile USA appoint’s Bob Stohrer as CMO

Nice one Bob. Virgin Mobile have been doing some super things in the States (and beyond). Whenever people mention the phrase ‘successful MVNO’ they generally point to Virgin.

Virgin Mobile USA, Inc. today announced that Bob Stohrer, currently Vice President of Brand & Integrated Marketing, has been tapped as the company’s new Chief Marketing Officer. Stohrer will take on this role as Howard Handler, who has served as CMO since Virgin Mobile’s launch, leaves the company.

Handler and Stohrer joined the no-contract wireless service in 2003. Both have been instrumental in driving its growth from a start-up MVNO to one of the nation’s top 10 wireless providers, with a customer base of nearly five million. Following several years of impressive growth as well as the recent completion of the company’s initial public offering, Handler has decided to take the next step in his career.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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