200 million Chinese mobile users get spam SMS

In a country the size of China with all those hundreds of millions of subscribers, when things go wrong, they can go wrong on a very large scale. Just ask China Mobile. According to Xinhua, seven online advertising firms “arbitrarily sent commercial text messages to over 200 million cell phone users” on China Mobile and China Unicom’s networks.

Xinhua said China Mobile will block SMS coming from the seven advertising companies and will work with all the operators to sort out rules on SMS advertising.

200 million messages – how did they manage it? The paper says that there isn’t much punishment for companies sending out junk SMS. That said, you would have thought the cost of sending out 200 million texts would be prohibitive enough.

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2 Responses to 200 million Chinese mobile users get spam SMS

  1. Vince March 21, 2008 at 4:44 pm #

    200M? yikes— i cant imagine the opt-in or response rate though..but 1% of 200M is still 2M.. not bad really?
    Not sure bout this, but i think that pushing SMS in china doesn’t cost a single cent.. and most of the time, the ads that they are pushing are subscription services.

  2. Remy March 21, 2008 at 8:02 pm #

    Yes, its like subcription service really. One day you saw some contest on the TV to download phone wallpapers, then very soon these advertisers will not stop sending you spam and you cant stop until you close your phone account.

    Remy’s last blog post..Promotional Affiliate Sites

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