It looks like carriers have finally lost the battle to keep control of consumers mobile content – according to ABI Research the average consumer gets their content from a mix of places, including the web, their mobile operator and from their own collections.
Of mobile users who watched video on their mobile, the split was fairly even between using websites like YouTube, their own carrier’s video offering and sideloading the content themselves. With music sideloading was the most popular option, with 48 percent of mobile-music listening respondents ripping content from a CD or other music source, while over one third of music-listening respondents purchased music through their operator. Pre-loaded content meanwhile, put in a strong showing, with around 60 percent of mobile gamers only playing the games that came with the phone.
So it’s not all bad news for operators – sure, they’ve missed the boat on some areas, but others are still firmly in their grip. Add to that there’s still a lot of money to be made off data delivery, not to mention ad-supported content, and it’s not such a grey picture after all.