Apple iPhone users may be consuming data like it’s going out of fashion, but they’re a tiny minority of mobile users. What about the rest of the world and their bog standard phones – how do you get them accessing the mobile Web? US operator Spring thinks it has the answer, with Openwave’s OpenWeb product.
According to the carrier, Sprint customers will be able to “get faster, more user-friendly renderings of internet sites, even those not optimized for the mobile device” regardless of the spec of their phone. Even better – taking advantage of the system won’t necessitate any action on the user’s behalf. Phew.
It’s good to see more operators looking at the non-iPhone owning public as a source of mobile data consumption and trying to make their web experience a bit better. Of course, the other way to do that would be better interfaces and better designed devices, but smarter browsing is a start.