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97% of the UK’s 16-24s are aware of the iPhone

Published by Ewan on Wednesday 9th July 2008, 13:37 | Filed under: Mobile, iPhone

GFK NOP have done a piece of research that, in summary, reports the following key points relating to the (in some cases, new) iPhone:

- 16 per cent of prepay users would consider taking the new handset on a contract
- One in five mobile owners are interested in purchasing the new handset
- A further 7 per cent are interested, but not on the current tariffs
- 97 per cent of 16-24’s are aware of the iPhone
- 72 per cent of those aged 60+ are aware of the iPhone

Based on Samantha’s recent commentary on the youth perspective today, I wonder how many of the 97% are aware that you can get the iPhone free (on a contract) or that it’s 3G?

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This entry was posted on Wednesday, July 9th, 2008 at 1:37 pm and is filed under Mobile, iPhone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • What?
    I don't know if I believe that... Okay, I'm not saying my survey was in any means scientific, or even that reliable, only a small number of people I knew were asked. But even on the whole, very few people I know of are aware of it at all!

    Then again, I might just have some very technology-ignorant friends.

    Interesting though!

    Samantha.
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