GFK NOP have done a piece of research that, in summary, reports the following key points relating to the (in some cases, new) iPhone:
- 16 per cent of prepay users would consider taking the new handset on a contract
- One in five mobile owners are interested in purchasing the new handset
- A further 7 per cent are interested, but not on the current tariffs
- 97 per cent of 16-24′s are aware of the iPhone
- 72 per cent of those aged 60+ are aware of the iPhone
Based on Samantha’s recent commentary on the youth perspective today, I wonder how many of the 97% are aware that you can get the iPhone free (on a contract) or that it’s 3G?
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