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Activists promote safe sex with “Condom! Condom!” ringtones

Just caught this on Yahoo

Activists promote safe sex in India with cellphone ‘Condom, condom!’ ring tones

NEW DELHI – A cellphone ring tone that sings “Condom, condom!” has been launched to promote safe sex in India.

The a cappella ring tone features a professional singer chanting the word condom more than 50 times.

It’s a playful approach that public health activists hope will spark discussion and make condoms more socially acceptable in India, where condoms carry a strong social stigma but where AIDS is a growing problem.

Nearly 2.5 million people in India are infected with HIV and the disease is still largely taboo.

The activist BBC group, which is funded by The Bill & Melinda Gates Foundation, hopes the condom ring tone can make people in India more comfortable with safe sex issues.

More than 270 million people use mobile phones in India and ring tones, especially those featuring hit Bollywood songs, are extremely popular.

“We’ve made a conscious effort to move the concept of the condom away from negative association, like HIV and sex work,” said Yvonne MacPherson, country director of BBC World Service Trust India.

“Condoms are actually health products and if you have a condom and you use it, you are seen to be smart and responsible.”

“A ring tone is a very public thing,” she said. “It’s a way to show you are a condom user and you don’t have any issues with it.”

The ring tone was launched Aug. 8 and has been downloaded 60,000 times, MacPherson said.

Interesting! But is it wrong that this instantly popped into my head? (substitute condom for mushroom, and I apologize to anyone who know instantly hates me 😀

14 replies on “Activists promote safe sex with “Condom! Condom!” ringtones”

Are they being serious?

Who would go around with their mobile screaming “condom” everytime you got a text or call?

Apart from anything else, how is it going to encourage safe sex? It's like making ringtones saying “exercise, exercise, exercise” in order to cut obesity levels; it just wouldn't work.

Craziness, if you ask me.

Samantha.

Actually, they are.
The Indian Society is pretty orthodox and words like these are not spoken freely among each other. Hence, apparently, there is a lack of whatever.

Although this, in no way, is going to help. The ringtone has become popular, solely because it is catchy. It's a huge hit among college students.

I just listed to it at http://www.condomcondom.com and it just sounds like monks singing, if someone didn't tell you what it was saying, you might just think they were singing monosyllabic tones, I can definately tell now that I know what I'm supposed to hear but con con con, dom dom dom – sounds more like dum dum dum – which is pretty universal for monks singing.. Anyway I see where you can download it to your PC, but where do you get it via SMS?

infact this is a good task picked up by you people. but i think it will not much help!!
as we all know our country people are a big orthodox and more than that people feel ashamed of asking or talking about condoms… in addition to this you should also show what are the harmfull effects of unsafe sex. because people here listen to what they fear from not to whom they didn't fear.
with best wishes
prakalp

it is good idea that people should remember through ring tons but in over country people hesitate to talk about the name of condom in public when the people will lesson this in open area they will become Addy

it is good idea that people should remember through ring tons but in over country people hesitate to talk about the name of condom in public when the people will lesson this in open area they will become Addy

well so true n i m agree with you,it sounds funny but may be they don have some one who can tell about good marketing

well so true n i m agree with you,it sounds funny but may be they don have some one who can tell about good marketing

well so true n i m agree with you,it sounds funny but may be they don have some one who can tell about good marketing

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