Asda gets cheaper than Ikea

While Vodafone might think the time is right to hike up call prices, others have decided they’re ripe for the chop: step forward Asda. The supermarket giant has announced a new pay as you go pricing structure, with per minute call costs to landlines and mobiles dropping to 8p a minute and texts to just 4p.

The rates are for any time of day or night, and Asda reckons the price cut makes it the cheapest PAYG operator out there – even cheaper than the likes of rival retail behemoth Ikea, which offers 9p a minute calls and 6p texts.

Perhaps the most interesting thing about this is Asda’s network. While Vodafone is raising its prices, Asda has managed to get such a good deal from its network supplier it can trim the costs to a minimum. The supplier? You’ve guessed it, Vodafone.

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  • http://www.smstextnews.com/author/Ben.Smith Ben Smith

    Interesting background: Asda is owned and operated by Wal Mart.

  • http://davidcarrington.co.uk David Carrington

    4p! Wow that's really impressive. The guy next to me pays 12p for texts with Virgin PAYG.

    *edit*

    Since Asda charge double for the first 3 minutes and first 3 texts each day, you're better off with Ikea if your usage is less than 25 minutes and 15 texts per day.

  • http://intomobile.com constantine

    give customers the illusion of choice, but at the end of the day it's the same back end. smart.

  • http://www.rickyc.co.uk Ricky Chotai

    I must say ikea have come in and shook up the pay as you go market, now all we need is the same to happen to post pay users.

  • http://intomobile.com constantine

    give customers the illusion of choice, but at the end of the day it's the same back end. smart.

  • http://www.rickyc.co.uk Ricky Chotai

    I must say ikea have come in and shook up the pay as you go market, now all we need is the same to happen to post pay users.

  • http://benjam.in Ben Smith

    Interesting background: Asda is owned and operated by Wal Mart.

  • http://davidcarrington.co.uk David Carrington

    4p! Wow that's really impressive. The guy next to me pays 12p for texts with Virgin PAYG.

    *edit*

    Since Asda charge double for the first 3 minutes and first 3 texts each day, you're better off with Ikea if your usage is less than 25 minutes and 15 texts per day.

  • http://lostupstairs.tumblr.com/ Constantine

    give customers the illusion of choice, but at the end of the day it's the same back end. smart.

  • http://www.rickyc.co.uk Ricky Chotai

    I must say ikea have come in and shook up the pay as you go market, now all we need is the same to happen to post pay users.

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