Meeting Russia’s Chief Marketing Officer for Mobile TeleSystems

We’re sending Ed Hodges to meet Cynthia Gordon, the Chief Marketing Officer of Mobile TeleSystems — otherwise known as MTS. Next week. London.

MTS are the 7th largest mobile operator with 89 million customers across Eastern Europe and Central Asia.

Ed is our go-to-guy when we want a bit of analysis and perspective in the telecommunications industry. When he’s not knocking about with Howler Tech (now as their Business Development Director), he’s been providing some background and perspective to us here at MIR.

He used to run rings round the folk at Accenture in, if memory serves, their telecom practice. He’s the chap who would have to explain to an international carrier why they shouldn’t invest in X or Y. Heh. The stories he’s got.

So we’re sending him — all things being equal (I’m waiting for final confirmation) — to meet with Cynthia. I’m looking forward to his viewpoint of the lady herself and MTS. They like to personalise at MTS with a good few hundred different tariffs in operation. Think, for example, a fireman’s tariff price plan, or a postman’s price plan.

I’ve been meaning to take Unlimited Drinks to Moscow for a while now. I’ll need to put this in the diary.

Anyway if you’ve got any questions you’d like Ed to put to Cynthia, mail me or post below.

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