The lady who taught America to text

Published by Ewan on Friday 12th September 2008, 01:04 Comments | Filed under: Mobile

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I just bumped into Cristy Burgan, VP Marketing Solutions for Acision.

It was Cristy who wrote the script for Ryan Seacrest, presenter of American Idol, that taught America to text.

American Idol was one of the very first text-enabled live television shows – and that got millions of Americans picking up their handsets and scrolling to the little used ‘text’ function.

Kudos, Cristy!

Posted by email from MIR Live (posterous)

Tags: america, lady, taught, text

LeilR

This is one great example on how important and powerful a CTA (call to action) is.

Three important factors I see here:
First, simple and easy to understand CTA
Second, the frequency of how many times the CTA was mentioned
Third, great media avenue (popular host and television)

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