Categories
News

The lady who taught America to text

I just bumped into Cristy Burgan, VP Marketing Solutions for Acision.

It was Cristy who wrote the script for Ryan Seacrest, presenter of American Idol, that taught America to text.

American Idol was one of the very first text-enabled live television shows – and that got millions of Americans picking up their handsets and scrolling to the little used ‘text’ function.

Kudos, Cristy!

Posted by email from MIR Live (posterous)

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “The lady who taught America to text”

This is one great example on how important and powerful a CTA (call to action) is.

Three important factors I see here:
First, simple and easy to understand CTA
Second, the frequency of how many times the CTA was mentioned
Third, great media avenue (popular host and television)

This is one great example on how important and powerful a CTA (call to action) is.

Three important factors I see here:
First, simple and easy to understand CTA
Second, the frequency of how many times the CTA was mentioned
Third, great media avenue (popular host and television)

This is one great example on how important and powerful a CTA (call to action) is.

Three important factors I see here:
First, simple and easy to understand CTA
Second, the frequency of how many times the CTA was mentioned
Third, great media avenue (popular host and television)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.