Three launch the SonyEricsson W595

Three W595 LaunchAnother event tonight – they’ve been coming thick and fast of late.  To re-cap the usual points:

Dark room – check.
Loud music – check.
Zero access to product or service – check.
Underground / no signal – irrelevant… no product to test.

Yes… it must be a handset launch.  And it’s a shame, because the excellent people at 3mobilebuzz had made a massive effort to get us there with Three’s PR team… Thanks to them at least for that – it is appreciated guys.

Sony Ericsson W595On the plus side, I do have a device now and initial testing is positive.  It’s a not a smartphone, but it’s slim and feels well built.  The software is nippy and UI is stylish.  Particular kudos to the Three people who have added their brand customisation, but have integrated it really well with the device both in use and style.  The highlighted feature is the ability to upload video to YouTube directly from the handset and then text the link to friends…  It’s nothing that Shozu hasn’t been able to do for the most part for a long time, but the execution is slick and makes this the most normob-friendly implementation of this I think I’ve seen.

Free with a contract from as little as £17 per month for 18 months, I expect this to have great shelf-appeal for people looking for an attractive low-cost phone with the appealing Walkman music playback features plus the lightweight content-creation option.  The ‘Darkside’ experience we ‘enjoyed’ (OK, it was quite fun) tonight will be travelling around Student Unions for the next few month – it will sell in bucket-loads there.

As ever we’ll be giving the device a work-over and giving it away in the not-to-distant future.  Don’t say we don’t treat you people nice…

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7 Responses to Three launch the SonyEricsson W595

  1. edgar1013 October 8, 2008 at 11:15 pm #

    SE is killing its w line with the same look and form factor for all the phones.
    i need some variety. i don't dig the look at all.

  2. James Whatley October 9, 2008 at 4:14 am #

    'Texting the link to your mates' is new. I like that, a lot.

    10/10 for joined-up thinking.

  3. Ben Smith October 9, 2008 at 5:07 am #

    Yes… it's 'content creation-lite'. Good to see this creeping normob-wards.

  4. Anthony October 9, 2008 at 2:09 pm #

    Maybe it was the champers, but I was sure there were more than five people there last night! 🙂

    Popped into my local 3Store today and saw it on PAYG for £130. Best thing I've ever received in a goodie bag and the most valuable. Had we not gotten them I'm not sure what we'd be blogging about!

  5. Anthony October 9, 2008 at 3:09 pm #

    Maybe it was the champers, but I was sure there were more than five people there last night! 🙂

    Popped into my local 3Store today and saw it on PAYG for £130. Best thing I've ever received in a goodie bag and the most valuable. Had we not gotten them I'm not sure what we'd be blogging about!

  6. galemayer July 11, 2009 at 3:45 am #

    W595 is the best designed Sony Ericsson Walkman series phone.

  7. galemayer July 11, 2009 at 9:45 am #

    W595 is the best designed Sony Ericsson Walkman series phone.

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