This is the beta version of the Mobile Industry Review jacket that we’ll all be wearing at Mobile World Congress.
Nice understated branding.
And now for the back:
We were going to go for BRIGHT RED for the whole jacket but that has two problems. One, it’s a little bit TOO bright. And our technical contributor, Dan Lane, is contracted to only ever wear black.
So given that we’d like to come across as ‘uniform’, we’re all going ‘Dan Lane’ and wearing Black.
So if you’re speaking or if you have a booth there — and you spot us — relax, safe in the knowledge that we’re a) approachable, b) generally interested in telling the planet what you’re up to and c) the wearer is a harbinger of the best mobile commentary and opinion on Earfff, bar none.
You don’t want all that Q3 EBITDA bollocks, do you? Leave that to the Financial Times.
So what do you think?