MIR Show – jMac talks to James Whatley on mobile

In Jonathan MacDonald’s (“jMac”) next episode of his mobile advertising series here on Mobile Industry Review, he talks with James Whatley (of SpinVox and Whatleydude.com). The discussion takes place around mobile advertising and in particular mobile privacy.

One of my favourite points in today’s video is where James points out that he WANTS to me marketed to. Provided he’s given permission.

Anyway, here’s the vid:


MIR Show – jMac takeover – James Whatley from Mobile Industry Review on Vimeo.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

10 replies on “MIR Show – jMac talks to James Whatley on mobile”

Points as I listen….

Dead wrong about wallpapers, ringtones, etc. Still a huge market. *You* may have outgrowing them – but the world creates more teenagers every day.

Phorm is opt-out. And it's hard to stay optted-out (opt-outed?)

It's too hard to take all the disparate information. Look at those sites which attempt to tell you how BRAND X is perceived on twitter. They can't tell the difference between “I'm mad at MIR for screwing up” and “OMG! MIR have some mad deals”. Multiply that across different sources with no easy way to tell if a user is on different services. Recipe for disaster. At the moment.

Trust is such a key issue. Your mobile provider knows where you are, who you call, who you've *stopped* calling… Do you want them to push you pizza adverts when you ring Pizza Hut? How about Smirnoff adverts if you're ringing Alcoholics Anonymous?

You may have been happy to receive a £5 game voucher (automatically sent because you mentioned Wii), but would you have been happy to have received a “Join a gym” voucher if you'd asked where a kebab shop was?

Forum Intervention is a great idea – but it's hard! You can't cover every one. If the FIT miss your blog post – for whatever reason – how upset will you be if you see everyone getting better treatment. Not to say that it shouldn't be done, but it's not a scalable solution. Of course, the ideal is to never have a call centre because nothing goes wrong.

Not only is the future not evenly distributed, those of us who have it don't even know what to do with it.
The past isn't evenly distributed. Look how many people in the world don't have electricity or clean water.
Closer to home, how many people don't have cars, TVs, telephones. BlueTooth has been in most phones for 5 years – yet people don't know how to work it.

Big companies can't turn under their own steam – they can only be pushed by competitors and pulled by customers.

Typed while listening. Who knows if I make any sense…

[Usual disclaimer about these being my own thoughts.]

Points as I listen….

Dead wrong about wallpapers, ringtones, etc. Still a huge market. *You* may have outgrowing them – but the world creates more teenagers every day.

Phorm is opt-out. And it's hard to stay optted-out (opt-outed?)

It's too hard to take all the disparate information. Look at those sites which attempt to tell you how BRAND X is perceived on twitter. They can't tell the difference between “I'm mad at MIR for screwing up” and “OMG! MIR have some mad deals”. Multiply that across different sources with no easy way to tell if a user is on different services. Recipe for disaster. At the moment.

Trust is such a key issue. Your mobile provider knows where you are, who you call, who you've *stopped* calling… Do you want them to push you pizza adverts when you ring Pizza Hut? How about Smirnoff adverts if you're ringing Alcoholics Anonymous?

You may have been happy to receive a £5 game voucher (automatically sent because you mentioned Wii), but would you have been happy to have received a “Join a gym” voucher if you'd asked where a kebab shop was?

Forum Intervention is a great idea – but it's hard! You can't cover every one. If the FIT miss your blog post – for whatever reason – how upset will you be if you see everyone getting better treatment. Not to say that it shouldn't be done, but it's not a scalable solution. Of course, the ideal is to never have a call centre because nothing goes wrong.

Not only is the future not evenly distributed, those of us who have it don't even know what to do with it.
The past isn't evenly distributed. Look how many people in the world don't have electricity or clean water.
Closer to home, how many people don't have cars, TVs, telephones. BlueTooth has been in most phones for 5 years – yet people don't know how to work it.

Big companies can't turn under their own steam – they can only be pushed by competitors and pulled by customers.

Typed while listening. Who knows if I make any sense…

[Usual disclaimer about these being my own thoughts.]

Is it just me or does the video look appalling? It keeps getting artifacts all over it that resembles leprosy on the fine gentlemen….

Is it just me or does the video look appalling? It keeps getting artifacts all over it that resembles leprosy on the fine gentlemen….

Is it just me or does the video look appalling? It keeps getting artifacts all over it that resembles leprosy on the fine gentlemen….

Oh, and I've been trotting out the same line regarding wanting to be marketed to in a manner controlled by me, on my terms for so long now that I'm in danger of becoming the Victor Meldrew of the mobile industry…come on advertising industry, pull bl*ody finger! My ca£h is ready and waiting…

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