After attending MIR’s first developer’s event last week (see the video here), we’ve had fantastic news in from the team at Fun Text, who’s application provides a range of professionally-produced media such as ecards, emoticons, viral videos and virtual gifts for inclusion in text and multi-media messages. Over to them:
Today Sony Ericsson is announcing a deal to pre-load the Fun Text application onto one of its new handsets – the new C905 Plus on 3 UK, which is to launch in Q2 this year. Fun Text will enable easy access from the handset to online galleries of animation and video content designed for messaging. The application also integrates with the address book on the handset.“With 8.1 megapixels, the C905 already enables the best in user generated content and we are delighted to complement this with the best in professionally generated content”, said James Pycock, business development director at Fun Text.
Congratulations to James and the team. Applications like Fun Text – aimed squarely at the mass market – are always challenged by ‘discovery’ so this is fantastic news for them.