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T-Mobile UK’s Hey-Jude video sing-a-long in Trafalgar Square

Would you like to see thousands of people singing ‘Hey Jude’ together in London’s Trafalgar Square? Yes? Good

Would you like to see thousands of people singing ‘Hey Jude’ together in London’s Trafalgar Square?

Yes? Good. Because that’s what T-Mobile UK have cooked up for your delectation. It’s the next in the series after the rather amazing T-Mobile ‘Dance’ at London’s Liverpool Street Station that saw hundreds of apparent commuters all of a sudden break into a series of co-ordinated dance moves. Brilliant advertisement, compelling viewing. If you haven’t seen it, take a few minutes and check it out here:

And here’s the Hey Jude one in Trafalgar Square:

The good looking girl who appears now and again, singing in tune, is popstar Pink.

I think.

I’ve been wondering all about this particular video after I kept seeing it playing on all the electronic screens around the London Underground/Tube. Know I know.

I’m pretty impressed at T-Mobile UK’s advertising geniuses. The first video, The Dance, definitely underpins the company’s ‘Life’s For Sharing’ message — and, whilst the ‘Hey June’ one does too (load of folk, all singing-along mostly out of tune), I think The Dance is going to remain their most compelling ad for some time.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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