You know AdMob, the chaps who serve billions of mobile advertisements every month?
Well they’ve been publishing a metrics report every month for quite a while and it makes absolutely fascinating reading.
It is my no means illustrative of the market as a whole — they can obviously only track the users who’re visiting mobile sites featuring their ads — but nevertheless it’s a brilliant indication of what a section of the mobile population is doing with their devices.
You can get the metrics reports free here: http://metrics.admob.com/.
Here’s some interesting points from the latest report:
AdMob’s most recent mobile metrics report revealed that:
- The Android OS now has seven per cent market share globally
- 10 per cent of smartphones in the UK now run the Android OS
- HTC Dream, which uses the Android OS, is the second most popular mobile phone for surfing the mobile web in the UK, after the Apple iPhone
- Android is growing rapidly in North America and Western Europe. The HTC Magic is a Top 10 smartphone in both North America and Western Europe
- The HTC Dream handset is ranked fourth globally
An AdMob study of 1000 mobile phone users revealed that:
- Android users download 9.1 apps a month on average
- iPhone users download 10.2 apps a month on average
- iPod Touch users download 18.4 apps a month on average
It’s a fascinating time for the industry.