The last time I met AdMob CEO Omar Hamoui, I asked him when Google was going to buy them. In fact I think I might have asked him this on camera. My memory is rubbish!
Anyway, having raised almost $50m from some Silicon Valley greats, there was really no question that the next step for AdMob was — obviously — Google.
It’s no surprise whatsoever. Yahoo is limping along and, frankly, there’s not that many other organisations with the direct interest and the cash to spunk three quarters of a billion dollars on AdMob.
Throughout the marketplace there’s been a general recognition — for a while now — that Google has been arsing about with mobile. If you take a look at their existing mobile advertising offering, you’ll see how rubbish it is. Like a 4-year-old knocked it up using their 20% day off from the sand pit.
AdMob and Google = natural fit.
The deal was a forgone conclusion in my mind once they began to hit a billion impressions a month.
Kudos to Omar and the rest of the team at AdMob. It’s a super exit and I’m sure they’ll go on to even greater things at Google and beyond.