Lonely Planet hits 3m downloads thanks to Iceland Volcano; All 32 city guides now £2.99 ’til 30th April

Now you’ve been following my Lonely Planet coverage, over the past week, right? You remember that they seized the initiative and made 13 of their European iPhone app guides free of charge for four days to help those trapped by the Ash Cloud travel chaos?

Well they’ve now knocked back 3 million downloads in total, making their guides the most popular in the App Store. I posted the other day speculating that even though they will have lost some revenue from those who would have ordinarily purchased the full iPhone city guides at £9.49 each, they’ll have bought a sizeable amount of goodwill and also got a lot of people to sample their products who otherwise wouldn’t have done so.

They’re back again. The 13 city guides haven’t gone back to £9.49 yet (although they were due to revert this morning). Instead, the Lonely Planet team are now offering ALL 32 of their European City Guides at the special discounted price of £2.99 until Friday 30th April.

Yet another stroke of genius on the part of the Lonely Planet team. So if you were thinking of going to Moscow this year and you liked the idea of the Lonely Planet guide for the city, get it now. Get it — and a choice of 32 cities — for just £2.99 each. Think of it like a 3 for 1 offer!

Tom Hall, Lonely Planet Travel Editor, said, “The rate at which the iPhone city guides have been downloaded has been phenomenal. We have had a fantastic response from travellers and want to continue to support them through this extended offer which now covers 32 cities across Europe.”

Here’s the list of cities:

Amsterdam
Barcelona
Belfast
Berlin
Budapest
Copenhagen
Dublin
Edinburgh
Florence
Glasgow
Istanbul
Krakow
Lisbon
London
Lyon
Madrid
Manchester
Marseille
Moscow
Munich
Nice
Oslo
Paris
Prague
Rome
Seville
St Petersburg
Stockholm
Stuttgart
Venice & The Veneto
Vienna
Warsaw

I’m off to Helsinki on the 10th of May but alas, that doesn’t figure in the list. I’ll just need to rely on Rafe Blandford‘s local knowledge.

Anyway, good work Lonely Planet!

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6 Responses to Lonely Planet hits 3m downloads thanks to Iceland Volcano; All 32 city guides now £2.99 ’til 30th April

  1. jayceedee April 23, 2010 at 2:41 pm #

    I wonder will the momentum stay? Or was this just everyone grabbing the free ones while they lasted.

  2. Ewan April 23, 2010 at 2:42 pm #

    I reckon they could get a nice bump of momentum. Depends how people react to the guides they've downloaded.

  3. jayceedee April 23, 2010 at 2:48 pm #

    I downloaded the 13 and am now paying an downloading a 14th. More out of guilt than anything 😉

  4. Ewan April 23, 2010 at 2:50 pm #

    Interesting! So it did work, then? 😉

  5. jayceedee April 23, 2010 at 6:29 pm #

    on sucker numero uno, yes.

  6. wordord April 24, 2010 at 12:35 pm #

    Welcome to my hometown! Looking forward to your reports from here.

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