Orange and T-Mobile UK 30m customer joint venture now called: ‘Everything Everywhere’

This just arrived in my inbox from the chaps at Everything Everywhere, which is the new name for the UK joint venture between mobile operators Orange and T-Mobile. I’m going to paste it whole and post on it shortly as I’m running out the door…

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Companies outline vision to give customers instant access to everything, everywhere

Everything Everywhere: One company, running two of Britain’s most famous brands – Orange and T-Mobile
Best for customers: Scale of new company allows delivery of best value, best choice, best coverage and best quality in the industry
Biggest Network: Plans for a single super-network that will give bigger and better coverage for customers, with a smaller impact on the environment
Benefits begin this year: Roaming across both networks due later this year, at no additional cost to the customer
Boost for Sales: Biggest operator retail presence on the high street with over 700 stores today
Brilliant Service: Focus on quality, to ensure customers receive the very best service, helping people discover more from their mobile
Acceleration in new markets: New assault on business market, continued leadership in wholesale, and focus on new revenue streams
One Team: New Leadership Team announced to take the company forward

London. 11 May 2010. Britain’s biggest communications company was unveiled today, promising to transform the industry and give UK consumers the best coverage, devices, service and communications experience possible.

The company – called Everything Everywhere – will run two of Britain’s most famous brands, Orange and T-Mobile, and has a customer base of 30 million people: over half of the UK adult population.

Orange and T-Mobile will continue as leading brands in the market, with each brand having its own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company, with one team and one vision to give consumers instant access to the people, places and things they want, wherever they are.

Everything Everywhere is the name of the company that runs Orange and T-Mobile, and the company that all 16,500 employees will work for. The company will be officially integrated on July 1.

Tom Alexander, Chief Executive of Everything Everywhere, said: “Together, we are Britain’s biggest communications company, with over 30 million customers.

“We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.

“That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.

“We are Everything Everywhere – it’s our name, our vision, and our ambition – and we run two of the UK’s biggest brands Orange and T-Mobile. It’s our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities.”


The brands
Everything Everywhere will give the two trading brands of Orange and T-Mobile a shared platform of strength, with each brand owning clear emotional territory in terms of propositions, marketing and brand identity.

To customers, Orange and T-Mobile will continue to compete as distinct brands in the market, each having its own shops, campaigns, propositions and service centres.

Best network
Everything Everywhere is creating the country’s biggest and best mobile network. The ambition is to combine both the Orange and T-Mobile networks, cut out duplication, and create a single super-network.

For customers it will mean bigger network and better coverage, while reducing the number of stations and sites – which is good for cost reduction as well as being good for the environment.

Later this year, customers will experience the first benefits of the merger, with the ability to roam across both networks at no additional cost.

Boost for sales
Together Orange and T-Mobile have over 700 stores on the British high street today. The company is now looking at continuing to improve and evolve its estate to generate more sales and cement its position as the UK’s number one communications company.

Brilliant service
It is an ambition of Everything Everywhere to deliver the best service in the industry to the company’s 30 million customers across both brands.

The company intends to do that by offering an excellent level of service, with the best-trained and motivated people helping customers.

Acceleration in new markets
The company intends to propel itself beyond mobile communications, with a greater focus in developing new revenue streams based on the way customers will use their devices in the future.

With greater scale, the company intends to develop new revenue streams in adjacent markets, such as mobile advertising and mobile commerce.

With the company’s new coverage and scale, it also intends to ramp up offers to the business market, with the best propositions and value for businesses across Britain.

One Team
There is a new Leadership Team for Everything Everywhere, with key personnel from both Orange and T-Mobile running key areas of the enlarged business.

The team is led by Tom Alexander, Chief Executive, and Richard Moat, Chief Financial Officer and Deputy Chief Executive.
Joining them in the Leadership Team, are:
Andrew Ralston, Chief Commercial Officer
Guillaume van Gaver, Vice President of Marketing
Mark Duncan, Vice President of Sales & Loyalty
Andrew Coull, Vice President of Retail
Pippa Dunn, Vice President of Orange Propositions
Lysa Hardy, Vice President of T-Mobile Propositions
Gerry McQuade, Chief Development Officer
Marc Overton, Vice President of Wholesale
Martin Stiven, Vice President of Business
Bruno Duarte, Vice President of Home
Russel Taylor, Vice President of Business Development and Online
Neal Milsom, Vice President of Finance
Emin Gurdenli, Vice President of Network
Fotis Karonis, Vice President of IT
Jackie O’Leary, Vice President of Customer Operations
Rui Pereira, Vice President of the Programme Management Office
John Cromack, Vice President of Purchasing
Linda Kennedy, Chief Change Officer
Ian Pitcher, Vice President of People Operation
Nicolas Ott, Vice President of Strategy, Planning and Regulatory
Steven Day, Vice President of Brands and Communications
James Blendis, Vice President of Legal
Ben Messore, Vice President of Strategy

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

4 replies on “Orange and T-Mobile UK 30m customer joint venture now called: ‘Everything Everywhere’”

What does this mean for the 3/T-Mo merged network, run as MBNL?

Why not just merge all the UK's networks, then let brands scrap it out on service? Exactly as DSL does now. Stop bothering Parish councils, begging them to let you install 3G antennas in their church steeples.

<hears running feet, ducks under desk as shoulder-launched missile streaks across office from Legal Dept.>

So basically they're announcing one head office. I wonder how long before they decide that there is too many layers and merge it all into one name under another rebranding exercise.

I wonder… I suspect distinct entities will make things easier to manage and swallow in the short term, although did you catch the point about 'roaming'?

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