Juniper Research has been looking at mobile application stores in depth. You can get the report here.
I’m pleased that the report points out that it’s not all about the iPhone. Obviously with 4 billion downloads to April 2010, the iTunes App Store is a monster, but, as Juniper point out, brands and developers shouldn’t ignore users of other platforms and handsets.
“If the mobile industry wishes to introduce a model based on applications, then it must ensure that those applications are accessible by a wide range of handsets ranging from smartphones to mass market devices,” said report author, Dr Windsor Holden.
The company forecasts the following:
Combined revenues from apps funded by pay-per-download (PPD), value-added services (VAS, including freemium and subscription) and advertising is expected to rise from just under $10 billion in 2009 to $32 billion in 2015
I can believe that.
Head over to the Juniper Research site for more information.