Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

‘Wrapped’ content is on the increase

I got some news in from Jens Lauritzon, MD of Accumulate UK (that’s him above). I’m really, really liking the Accumulate concept. First, though, let’s have a bit of background…

Imagine the scene – you’re a 15 year old in Thailand on a PAYG deal and you’ve just got a new phone. You’ve been playing a game that you found on the device (i.e. it was pre-loaded) and you really like it so you want to buy it.

But first you need to find it, so off you go onto the portal or deck or club or whatever (remember, this isn’t an iPhone, so no App Store) and there are 10 games with a similar name. You might stop there, but you persevere. Then once you’ve found it you click to buy it and you don’t have enough credit.

By the time you’ve topped up you can’t be bothered with all the hassle and so you just play the free demo until you get bored of it.

That’s the scenario that happens all the time and the one that Accumulate is trying to change. And by changing create more revenues for everyone involved – operator, publisher, developer etc.

Accumulate’s Flexion wrapper provides consumers like our 15 year old a proper retail experience for mobile games and apps. In so doing it gives operators, device manufacturers, retailers and publishers the ability to maximise distribution, penetration and ARPU. Rather than having to create multiple demos or variant price versions of the same content, Flexion allows the full version to be pre-loaded or downloaded and then a range of purchasing options can be presented. All Flexion enabled games or applications also include a fully dynamic shop front allowing for further up-selling of content.

Now they’ve signed a deal with TCT Mobile so that the pre-loaded content on ALCATEL handsets will be wrapped. The first handset it will launch on is the Android powered OT-980. They’ve also got existing deals with people like Sony Ericsson, Orange and 3UK.

As Jens points out: “More and more people are looking to wrap content, giving customers a better experience and making more money for the industry.”

Yup. Love it.

I’m looking forward to hearing more about this. I think it’s a brilliant way ahead and I hope it’ll help all parties concerned.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...