The biggest story this week in mobile: Nokia, Nokia & Nokia

It’s been quite a while since Nokia has been exciting. I mean, genuinely exciting.

Whatever the PR & Marketing and leadership team are doing at Nokia HQ, keep doing it chaps.

Finally. Finally we’ve got real excitement brewing across the marketplace.

All of a sudden, Nokia is — quite possibly — back.

The ground work has been laid carefully over the last few weeks. The hints from Elop at his recent earnings call sent the market into a fizzing hive of speculation.

This, from a company who — just weeks ago — was calmly labeled as an irrelevant has-been.

Perception, as is nearly always the case, is reality. 100% reality.

I’m surprised and delighted by the Nokia conversations I’ve been having this week with operators, developers and industry executives. There’s a feeling of renewed energy when it comes to Nokia.

Come Friday morning, I think things will have reached Apple-esque levels of excitement. A perfect, perfect platform on which to head into MWC.

I’m looking forward to seeing Elop arrive on stage.

  • Ewan, Nokia are far from back. The problem hasn’t been the strategy, at least not the last year. The problem is the systemic inability to execute.

    And switching strategy is not certain to solve that.

  • Sebastian, you’re right, I should have qualified that sentence. I should
    have said, ‘Nokia is back… being discussed in a positive light’. Big big
    execution quesitons are next.

  • Having rooted around some more… I hope you’re going to be excited by a Meego smartphone and tablet road map…..

  • Moderately. Moderately. If it’s half decent to look at, yes.

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