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WP7: “Are you done yet”? Good series of ads from Microsoft

The chaps over at WPCentral picked up this video highlighting a new series of Windows Phone 7 video ads coming soon from Microsoft.

The ads are particularly smart. They highlight some of the smart features of the operating system that help you get stuff done quickly. Complete with on-screen stopwatch.

Believe it or not, WP7 is actually very nice. I’ve been living with it for a while now and some of the little features are particularly genius.

Microsoft, then, has decided to capitalise on them. For example, the share-to-Facebook feature. It’s super quick on WP7. Super quick. [Not as fast as a Nokia N86 running ShoZu, mind you, but … let’s move on.]

Have a look at this video courtesy of WinRumours and see what you think. I reckon the average normob (“normal mobile user”) is likely to be highly impressed by these ads.

This, by the way, is good news for Nokia. If Microsoft keep up this kind of smart work — and you combine that with Nokia’s talented marketing skills (and gorgeous device capabilities), it could be a very powerful combination.

Bring it on!

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “WP7: “Are you done yet”? Good series of ads from Microsoft”

We continue to maintain the Microsoft/Nokia deal was a smart one for Nokia. Nokia gets instant access to North America, Microsoft gets worldwide access to places they were not strong, ie: India, and you have two of the best funded development camps in the world becoming teammates. Smart ads here. Hoping to see first product by Q3…

We continue to maintain the Microsoft/Nokia deal was a smart one for Nokia. Nokia gets instant access to North America, Microsoft gets worldwide access to places they were not strong, ie: India, and you have two of the best funded development camps in the world becoming teammates. Smart ads here. Hoping to see first product by Q3…

Is mobileindustryreview a fan site for Windows Phone or Microsoft because it certainly appears to be that.

There seems to be a complete failure to recognise just how superior Symbian is to Windows Phone. To the extent that I seriously wonder whether you Ewan, and the other people commenting here, have much of a clue what you are actually talking about, and solid experience of both Symbian and Windows Phone and a proper understanding of both.

Nokia have taken a MAJOR step back from Symbian to Windows Phone, abandoning technically the best mobile OS in the business by a long shot, and the developer ecosystem that was on the way to becoming very successful (2nd best performing app store on the planet with the largest global reach, developers en masse coming to Qt, and so on) and instead plumped for a software failure in Windows Phone.

All those things you and others were criticising Nokia and Symbian for, unfairly, for years – why do you not see those in Windows Phone? Do you not see the massive lack of features? The bloat? The minimum hardware requirements way above Symbian, thus leading to extra cost and poorer battery life? Where’s the apps on Windows Phone? The developer support? The great reviews?

Nokia abandoning what they have now and were on the cusp of achieving, for Windows Phone, is pure insanity, as many Nokia and Symbian fans and developers quite rightly believe it to be, and just as Tomi Ahonen has said it was. Quite why you can’t see this is mystifying.

The amount of people in this industry that should have a clue about these things but don’t is just incredible.

And now Windows Phone is bricking devices with it’s update – if anything stands as a testament to Microsoft’s skill in software engineering, this is it: http://mynokiablog.com/2011/02/22/windows-phone-7-update-bricking-samsung-phones-how-to-hard-reset-your-windows-phone/
(one thing’s for sure, had that been a story about Symbian bricking phones, you would have published it immediately and said isn’t it great that Nokia are moving to WinPho. Where is your objectivity, Ewan?)

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