Here I am again in Heathrow’s Terminal 5. Vodafone has updated it’s advertising as you can see. The current message is ridiculously misleading. Unless, perhaps, I didn’t get the memo. It’s certainly possible.The message Vodafone wants to get across? European roaming mobile internet can be included in your monthly price plan. That sounds pretty good doesn’t it? Indeed it sounds like you can finally get rid of the worry of running up crazy amounts of roaming data fees by having it all integrated into a nice, fair price plan. An extra fiver a month, perhaps? If only.
Now then, I haven’t looked at the latest Vodafone offering but long, frustrating experience leads me to assume that — yet-a-flipping-gain — the marketing team at Vodafone has vomited out a beauty. I suspect that when I look closely, I will be able to swap to a price plan that includes, I don’t know, perhaps 50mb of roaming data per month, for an extra tenner? Something like that. Something half useful. Something almost worth considering. Something that enables the marketers to spunk out a different, slightly modified message — but that is wholly pedestrian. I’d like a few hundred meg included at least. At least. But when ‘unlimited’ data on Vodafone tends to defined as a paltry 500mb, I suspect I’m indulging in wishful thinking. I would be delighted to be corrected. I’ll have a look at the Voda site later on. Oh, the suspense. Sent from my BlackBerry® wireless device