After the disappointment of no additional new hardware beyond what man consider to be the bare minimum for the next generation, I think it’s right to point out that Apple certainly haven’t been staring at the wall for the last few months.
It’s far too easy to forget that the glue that makes the iPhone such a fantastic experience for many is the service element, the fact stuff “just works”. That’s only going to get better. The array of iCloud offerings are set to make the iPhone, iPad and Mac work together like magic. The ability to snap a photo on your iPhone and then see it immediately on your other devices will be revolutionary for most users. For me I will finally be able to stop thinking. I don’t want to waste precious brain resource dicking about managing my media, syncing it, copying it.
The quickest way to get a photo to my desktop right now? Email. A full sync involves a bit of hassle — and it’s out of the question if I’m using a different machine (that I don’t use as the primary sync source). The total arse of having to create a new email with the photo the send it has always wound me up. I knew there was a better way. So I’m very much looking forward to actually using this feature regularly.
The other vendors out there are going to have to work hard to replicate or enhance the iCloud offering.
Next I’m going to look at iTunes…