Infographic: The bigger the screen, the bigger the click-through-rate

Well it’s Infographic time here at Mobile Industry Review thanks to the team at mobile advertising specialists, Inneractive. Based on their information, screen size correlates directly to click-through rates (“CTR”). For instance, on the iPhone, Inneractive report an average CTR of 4.35%. That’s pretty good anyway — but when it comes to the iPad, the CTR doubles to 9.61%!

Have a look below for more information… and if you’d like to find out more about Inneractive, visit them here.

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  • Intriguing and useful to know for future, marketing talk!

  • This is a pretty sketchy test! What if the website is device specific or renders the same on all devices.

  • I think it’s averaged across all their inventory

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