Well it’s Infographic time here at Mobile Industry Review thanks to the team at mobile advertising specialists, Inneractive. Based on their information, screen size correlates directly to click-through rates (“CTR”). For instance, on the iPhone, Inneractive report an average CTR of 4.35%. That’s pretty good anyway — but when it comes to the iPad, the CTR doubles to 9.61%!
Have a look below for more information… and if you’d like to find out more about Inneractive, visit them here.