Chuck the flowers and buy her a Kindle?

I like the way this advert from Amazon speaks directly to me. Valentine’s Day? Nice reminder. Gift? Yeah I need to think about that. Oh, a Kindle? Good idea! I like buying technology. That said my wife already uses the Kindle app on her iPhone. But maybe she needs a stand-alone device? It’s better than flowers…

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Posted via email from MIR Live

3 Responses to Chuck the flowers and buy her a Kindle?

  1. Tina roberts January 27, 2012 at 3:17 pm #

    Why can’t flowers also be a gift with a kindle?? I’m a florist trying to survive in this economy & these kind of comments are detrimental to our industry. Don’t think I’ll be buying one after reading that!

  2. Ewan January 27, 2012 at 4:04 pm #

    I think they both have different offerings — although I suspect the ROI methodology differs dramatically depending on perspective

Trackbacks/Pingbacks

  1. How about an iPad instead of flowers for Valentine’s Day? | Mobile Industry Review - January 30, 2012

    […] most recent newsletter mailing. It echoes the message that Amazon has been advertising recently (see my post from last week) and it’s a compelling story. For anyone who can afford to spend £399 on an iPad on a whim […]

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